Hey, I’m Kayla.
I propel digital content strategy using a data-driven lens, SEO prowess, a growth mindset, and a whole lot of commas.
Kevin Jackson
Multimedia Lead, The Motley Fool
“Kayla is a driving force and a true asset to any team. Working alongside her on our YouTube channel and AI initiatives has been incredibly rewarding. Kayla possesses a remarkable ability to clearly articulate her vision and confidently bring plans to life. She’s consistently thinking of innovative ways to optimize our editorial operation for both smooth workflow and profitability. Her leadership and strategic thinking have had a noticeable impact, and I’m grateful for the opportunity to learn from her.”
Testimonials
Corinne Cardina
Director of Fool.com, The Motley Fool
Working with Kayla on Fool.com for the last four years has been one of the greatest joys of my career. I watched her develop into one of the best managers I know and have seen her accomplish many seemingly insurmountable problems and execute on countless daunting projects. You'll often find her crunching oodles of data to direct strategy, whether that's optimizing content marketing tactics, spinning up thematic article packages, planning a virtual Writer’s conference, or crafting a Youtube strategy. And Kayla brings a realistic enthusiasm that her teammates always appreciate.
She’s renowned for her empathy and dependability, her data-driven content ideas, her love of an efficient process, and being incredibly proactive and productive. Her direct reports have grown and thrived thanks to her guidance and support, and she tirelessly advocates for her team, including contractors, in a golden-rule minded way that drives optimal outcomes. Through her work, she has also become a subject matter expert on many topics over the years, including investing, stocks, personal finance, real estate, and more recently, AI-generated content.
I can’t wait to see what Kayla does next and if you ever have the opportunity to work with her, count yourself among us lucky folks.
Tom Madigan
Bureau Chief, The Motley Fool
“Our site’s profitability has boomed under Kayla’s leadership. She takes a multifaceted approach to member acquisition, encouraging use of a wide range of data analysis tools to help us match our strengths to readers’ needs. But what makes her a great leader is that she sees our team as individuals first, calling out the skills we each bring and putting us in position to succeed. She always knows whether I need a push or a pep talk. And I’ve never brought her a problem that she didn’t address with a creative suggestion.”
Kris Eddy
Managing Editor, The Motley Fool
“Kayla is an energetic and conscientious leader who has helped the Fool.com Editorial team grow its profitable coverage. She sets the structure that helps us test and learn, analyze the data and lean into what works to meet our goal of bringing members to The Motley Fool. Kayla’s always ready to figure out what’s next and share her knowledge, keeping us on course day to day with Slack conversations and for the long term with projects including our politics coverage and articles focused on well-known names in the industry. Her “open (virtual) door” policy in the days of remote work and Zoom is a boon to the team.”